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good-quality content | inhoud van goede kwaliteit
good-quality content | inhoud van goede kwaliteit

SEO benefits, and the power of good-quality content

A generation of business owners and managers still think their websites are merely visiting cards. One of their “go-to” expressions will be: “our clients/audience already know where to find us…” This premise may be true, but optimizing your website, using SEO techniques, and providing good-quality content will help you to reach new clients and audiences.

Search Engine Optimization

SEO means Search Engine Optimization. Optimizing a website’s technical configuration, content relevance, and link popularity will make the website pages more easily findable and relevant. Consequently, search engines will rank them more highly, helping to promote your website and your products to new clients.

SEO best practices benefit the user search experience and the page’s ranking by featuring good-quality content that fulfils user search needs. Good SEO includes using relevant keywords in titles, meta descriptions, and headlines, featuring descriptive URLs containing relevant keywords, and schema markup that specifies the page’s content.

Paid clicks

Google, Bing and just about every social platform will be happy to take your money for paid ads. But ask yourself? How often do you personally click on these ads? And even when you do, will you buy anything? How long do you stay on the site to which these ads lead you?

Our experience tells us that paid search campaigns can improve product or brand awareness. They can be essential for Business to Consumer (B2C) websites, where multiple websites compete for the same customers. For Business to Business (B2B) websites, they are of less importance, as projects and services are rarely purchased directly online.

At best, bringing more visitors to your website will generate more leads. However, many visitors attracted by ads will stay on your website for only a few seconds unless they see good-quality content that appeals to them.

Organic traffic

Organic search refers to search results without paid advertisements. Instead, search engines such as Google or Bing rank organic search results according to the relevance of a website to the search terms used. Creating good-quality content and using SEO techniques and tools such as Yoast to help you improve your metadata will help to make your website more attractive to search engines.

The value of good-quality content

Good-quality content, with compelling stories, videos, white papers and explainers, is key to stimulating the interest of visitors arriving on your website. And you need to keep this up, week in, week out, if you want your organic traffic to grow.

We’ve achieved some dramatic results using these methods. For example, one client, an international software developer with high-value niche software products, asked us to design and develop a new Corporate website. We also helped their marketing director produce good-quality content, publishing new content at least once per week.

Comparing their website visitors in January 2021 with their October figures in the same year, the number of users increased by 455,61%. And the number of new users increased by 559,51%. These potential customers found the site via Google/Bing search without paid ads.

good-quality content

How do we know the role of good-quality content?

That is a good question. The above graphic shows the impact of good-quality content and a highly-tuned website. But what happens when you stop publishing content regularly? Unfortunately, we’ve seen the effect for ourselves. After the marketing director left our client, their management decided that “their website” wasn’t essential to their business. Their CFO used the exact phrase with which we introduced this article.

“Our clients/audience already know where to find us…”

Against all advice, they reduced the budget for new content and more or less stopped the technical maintenance of their site. The results have been dramatic. Organic traffic to their website has decreased by over 75% in less than six months.

good-quality content

Summary

I think these figures show how good-quality content and good SEO can grow your traffic, increasing organic traffic and bringing you new, potential clients. In business-to-business marketing, this will increase your commercial opportunities. However, they also demonstrate what can happen when you stop paying attention to your content. As website developers, our focus is on building good-quality, responsive websites – which will help improve your performance with Google. So if you’re looking for a new website, please get in touch. However, even the best website needs good-quality content and a regular publishing schedule to achieve the very best results for your site.

The role of AI in Business Intelligence for multinationals

The role of AI in Business Intelligence for multinationals

BSL delivers Business Intelligence solutions to multinational organisations, integrating content from thousands of publications worldwide and delivering daily themed news alerts and briefings to business users. Recently, we’ve introduced AI technologies to these services, and our latest blog post highlights some of the benefits.

Whiteboards and the Canon of the Netherlands app

Whiteboards and the Canon of the Netherlands app

Recently, a digital whiteboard supplier called CTOUCH reached out to BSL, requesting permission to include the Canon of the Netherlands app in their store for use on their digital whiteboards in classrooms. We liked the idea and recently created a special version of our app designed specifically for the big screen.

Google Looker Studio: Making sense of big data

Google Looker Studio: Making sense of big data

In today’s fast-paced world, making quick and well-informed decisions is crucial. Google Looker Studio is a free tool that can give you a significant advantage. It can help you transform your vast amount of Analytics data into informative, easy-to-read dashboards and reports that are completely customizable.

Let BSL take care of your website maintenance updates

Let BSL take care of your website maintenance updates

We understand the importance of regular website maintenance updates for WordPress and Drupal. Hackers sometimes target popular open-source products, so keeping your CMS and any plugins up-to-date is essential. Trust BSL to keep your website up-to-date and secure while you focus on crafting persuasive content for your audience.

BSL Summer event on the water

BSL Summer event on the water

It was time for our annual summer event with the whole company. This year, Diana arranged a boat trip in a salon boat along the Vecht towards Loenen and Vreeland. After the boat trip, the summer event continued in the restaurant of Bistrotel ‘t Amsterdammertje, where everyone enjoyed a delicious dinner.

Adobe Firefly and Photoshop Beta with generative fill

Adobe Firefly and Photoshop Beta with generative fill

After the success of ChatGPT and Midjourney AI – both already in use at BSL – Adobe didn’t want to be left behind and made public their Beta releases of Adobe Firefly and Photoshop AI. With the arrival of the Adobe Betas, we’ve turned our attention to the new kids on the block, comparing them with Midjourney.

Midjourney prompts – Describing your perfect image

Midjourney prompts – Describing your perfect image

In an earlier blog, we introduced Midjourney as a tool we use within BSL when designing websites and banners for blogs. To direct Midjourney to create the image you have in mind, you need to write a prompt describing the image. This new blog discusses Midjourney prompts and some of the commands and parameters you can use.

Drupal 9 development using Tailwind CSS

Drupal 9 development using Tailwind CSS

Using Drupal, BSL has developed an extensive Intranet site to which we all have access. We’re developing a new version of the site, and in this blog, one of our developers talks about some of the tools we are using, including Twig templates, the Entity and Form APIs and Tailwind CSS.

Midjourney AI – Turning your ideas into images

Midjourney AI – Turning your ideas into images

Over the past few weeks, BSL has been exploring the many possibilities offered by Artificial Intelligence. This latest blog describes the use of Midjourney AI, a web service that generates images based on natural language descriptions (“prompts”). The results are impressive. Read our blog to find out more.

The benefits of long-term partnerships

The benefits of long-term partnerships

NBD Biblion offers personalised book and media title recommendations to schools and libraries, and supplies their clients with the titles they select. BSL has had a long-term partnership with NBD Biblion for more than twenty years, delivering development teams, technical advice, and support.

ChatGPT for business information analysis

ChatGPT for business information analysis

After the initial enthusiastic response to the introduction of ChatGPT and AI, attention switched to the unreliability of many ChatGPT answers. However, using Azure OpenAI (ChatGPT) and Cognitive Search with reliable data, we can deliver reliable, high-quality business information in response to natural language queries.

Browser engine wars – Part 2 – The impact of Apple’s iOS monopoly

Browser engine wars – Part 2 – The impact of Apple’s iOS monopoly

The Apple iOS monopoly means that every app on iOS – including browsers from Apple’s competitors – must use WebKit to display web content. While it’s not uncommon for browser developers to use a third-party engine, they can usually control which engine features they use in their browser and – if needed – add custom features.

Browser engine wars – Part 1 – How did we get here?

Browser engine wars – Part 1 – How did we get here?

The Register recently reported that Google is working on an iOS version of Chromium. A few days later, a second article claimed that Mozilla is working on an iOS version of Gecko, Firefox’s browser engine. Both reports suggest that the Apple browser engine on iOS, WebKit, is in danger of losing its monopoly.

Donation on behalf of earthquake victims in Turkey and Syria

Donation on behalf of earthquake victims in Turkey and Syria

On Monday, 6 February, several powerful earthquakes and aftershocks hit Turkey and Syria. This disaster affects as many as 23 million people, including many who are already in desperate need due to the conflict in Syria. If possible, please join us in making a donation on the Giro555 website.

WordPress and page-builders such as Divi and Elementor

WordPress and page-builders such as Divi and Elementor

For building websites on behalf of clients, we often use WordPress together with page-builders, making it easy to prototype and develop modern, responsive websites. With page-builders such as Divi and Elementor, you can easily and quickly design and build pages to match almost any design.

2022 and the Bright Side of Life

2022 and the Bright Side of Life

Taking the time to reflect regularly on the things we are grateful for at the Bright Side can help shift our perspective to focus on the positive aspects of our work. So, here are the things for which I’m grateful in 2022.

New Keylane Careers website

New Keylane Careers website

Keylane asked BSL to help design and build a new Careers website. The main aim is to increase the number of visitors by improving the organic search performance. To achieve this, we’re introducing a new design and adding blogs.

Cloud provider migration: What are the benefits?

Cloud provider migration: What are the benefits?

The focus of Cloud computing is to improve the efficiency of IT services. By choosing a cloud-based solution, organisations can stay up-to-date with technology innovations and benefit from higher scalability, lower expenses, and enhanced security.

A new website for BoekWijzer

A new website for BoekWijzer

We’ve completely revamped the BoekWijzer website! The website was built to support the BoekWijzer app, the mobile guide to the world of Dutch literature. Using the app, you can quickly and easily stay up to date with the latest literary news.

New developer / web designer at BSL

New developer / web designer at BSL

If you have any questions about your website or web design in general, then Patrick van Bennekom is ready to help you five days a week at BSL. Patrick helps to design and create websites and apps for our customers, including the design of logos and house styles to deliver a professional end product.

Migrating to the Cloud, benefits and opportunities

Migrating to the Cloud, benefits and opportunities

Several of our clients are migrating to the Cloud, and some that aren’t yet ready for this step are reviewing their legacy systems, intending to migrate to the Cloud in the future. We’ve recently completed two migrations on behalf of multinationals, and our experience has taught us that a direct approach (simply redeploying existing databases and applications on virtual machines) is not always the best route…

Beleev: Controlled Multisensory Environments

Beleev: Controlled Multisensory Environments

Perhaps you have never heard of snoezelen, a Dutch term that describes controlled multisensory environments (MSE) that stimulate various senses within a custom environment – a so-called “Snoezel” room. On behalf of St. John the Baptist special education school in Kerkrade, we’ve created custom software to create and manage so-called “Snoezel” rooms, controlling, lights, audio, switches and a video projector.

Goodbye 2021 and COVID-19 lockdowns – It’s time to look back

Goodbye 2021 and COVID-19 lockdowns – It’s time to look back

So who, in early 2020, thought that we’d still be operating under COVID-19 lockdown measures in January 2022? Luckily, my skill set has given me a better understanding of software development and technology than catering or hospitality. As director of an IT company, I’m happy to say that Bright Side of Life has taken to remote working as a fish to water. Let me tell you about our year.

Canon of the Netherlands apps now available in stores

Canon of the Netherlands apps now available in stores

The Dutch Canon of the Netherlands (2007) tells the story of how the Netherlands was formed. Using the Canon, BSL developed the popular EnToen Nu apps for iOS and Android a few years later. In 2020, the Canon was extensively revised, so we’ve completely rewritten the Canon apps, bringing them up-to-date, making them faster and even more fun to use. They’re now available in the app stores.

Integrating powerful AI search capabilities within apps and web-services

Integrating powerful AI search capabilities within apps and web-services

Search technology is continually evolving, so we’re always ready to adopt new technologies to meet specific client needs. This blog outlines our recent experiences with Azure Cognitive Search and Cognitive Search AI services – classifying thousands of new documents each day, delivering customised briefings to subscribers. Using Machine Learning and AI we can create intelligent search prototypes in just a few weeks.

Canon of the Netherlands apps coming soon!

Canon of the Netherlands apps coming soon!

The Committee on the Development of the Dutch Canon developed the Canon of the Netherlands in 2007. BSL developed the EnToen app a few years later, and since its launch in 2013, it has been a top-rated school app. In 2020, a new Canon Committee updated the Canon. We’re now busy working on new Canon Apps, with a modern look, and using the latest technical know-how.

Drupal 9 replaces Drupal 8. Long live Drupal 7!

Drupal 9 replaces Drupal 8. Long live Drupal 7!

Drupal 9 arrived last year, and Drupal 8 is end-of-life in November 2021. Nothing strange about this. But did you know that Drupal 7’s life has been extended to November 2022? Due to the high number of active users, it will remain in use longer than Drupal 8! Nevertheless, if you’re still using Drupal 7, you’re drinking in the last chance saloon, and it’s time to plan your transition to Drupal 9.

BSL delivers a new Pulse importer using the Forrester API

BSL delivers a new Pulse importer using the Forrester API

We developed our “Pulse” Business Intelligence Software for PwC. It’s a global service, maintained and supported by BSL. Pulse imports thousands of documents daily from commercial content providers and website feeds, delivering personal briefings to PwC subscribers throughout the PwC organisation. At the request of PwC, we recently created a new importer for Forrester using their API.

Outsourcing, retainers and long-term development partnerships

Outsourcing, retainers and long-term development partnerships

It’s not always straightforward for even large companies to create cutting edge development teams, as their core business may not be related to IT. Moreover, even when IT is a significant part of their business, there is frequently a wide gap between delivering core services and innovating with new technologies. BSL offers development services that can help fill the gap.

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