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good-quality content | inhoud van goede kwaliteit
good-quality content | inhoud van goede kwaliteit

SEO benefits, and the power of good-quality content

A generation of business owners and managers still think their websites are merely visiting cards. One of their “go-to” expressions will be: “our clients/audience already know where to find us…” This premise may be true, but optimizing your website, using SEO techniques, and providing good-quality content will help you to reach new clients and audiences.

Search Engine Optimization

SEO means Search Engine Optimization. Optimizing a website’s technical configuration, content relevance, and link popularity will make the website pages more easily findable and relevant. Consequently, search engines will rank them more highly, helping to promote your website and your products to new clients.

SEO best practices benefit the user search experience and the page’s ranking by featuring good-quality content that fulfils user search needs. Good SEO includes using relevant keywords in titles, meta descriptions, and headlines, featuring descriptive URLs containing relevant keywords, and schema markup that specifies the page’s content.

Paid clicks

Google, Bing and just about every social platform will be happy to take your money for paid ads. But ask yourself? How often do you personally click on these ads? And even when you do, will you buy anything? How long do you stay on the site to which these ads lead you?

Our experience tells us that paid search campaigns can improve product or brand awareness. They can be essential for Business to Consumer (B2C) websites, where multiple websites compete for the same customers. For Business to Business (B2B) websites, they are of less importance, as projects and services are rarely purchased directly online.

At best, bringing more visitors to your website will generate more leads. However, many visitors attracted by ads will stay on your website for only a few seconds unless they see good-quality content that appeals to them.

Organic traffic

Organic search refers to search results without paid advertisements. Instead, search engines such as Google or Bing rank organic search results according to the relevance of a website to the search terms used. Creating good-quality content and using SEO techniques and tools such as Yoast to help you improve your metadata will help to make your website more attractive to search engines.

The value of good-quality content

Good-quality content, with compelling stories, videos, white papers and explainers, is key to stimulating the interest of visitors arriving on your website. And you need to keep this up, week in, week out, if you want your organic traffic to grow.

We’ve achieved some dramatic results using these methods. For example, one client, an international software developer with high-value niche software products, asked us to design and develop a new Corporate website. We also helped their marketing director produce good-quality content, publishing new content at least once per week.

Comparing their website visitors in January 2021 with their October figures in the same year, the number of users increased by 455,61%. And the number of new users increased by 559,51%. These potential customers found the site via Google/Bing search without paid ads.

good-quality content

How do we know the role of good-quality content?

That is a good question. The above graphic shows the impact of good-quality content and a highly-tuned website. But what happens when you stop publishing content regularly? Unfortunately, we’ve seen the effect for ourselves. After the marketing director left our client, their management decided that “their website” wasn’t essential to their business. Their CFO used the exact phrase with which we introduced this article.

“Our clients/audience already know where to find us…”

Against all advice, they reduced the budget for new content and more or less stopped the technical maintenance of their site. The results have been dramatic. Organic traffic to their website has decreased by over 75% in less than six months.

good-quality content

Summary

I think these figures show how good-quality content and good SEO can grow your traffic, increasing organic traffic and bringing you new, potential clients. In business-to-business marketing, this will increase your commercial opportunities. However, they also demonstrate what can happen when you stop paying attention to your content. As website developers, our focus is on building good-quality, responsive websites – which will help improve your performance with Google. So if you’re looking for a new website, please get in touch. However, even the best website needs good-quality content and a regular publishing schedule to achieve the very best results for your site.

WordPress and page-builders such as Divi and Elementor

WordPress and page-builders such as Divi and Elementor

For building websites on behalf of clients, we often use WordPress together with page-builders, making it easy to prototype and develop modern, responsive websites. With page-builders such as Divi and Elementor, you can easily and quickly design and build pages to match almost any design.

2022 and the Bright Side of Life

2022 and the Bright Side of Life

Taking the time to reflect regularly on the things we are grateful for at the Bright Side can help shift our perspective to focus on the positive aspects of our work. So, here are the things for which I’m grateful in 2022.

New Keylane Careers website

New Keylane Careers website

Keylane asked BSL to help design and build a new Careers website. The main aim is to increase the number of visitors by improving the organic search performance. To achieve this, we’re introducing a new design and adding blogs.

Cloud provider migration: What are the benefits?

Cloud provider migration: What are the benefits?

The focus of Cloud computing is to improve the efficiency of IT services. By choosing a cloud-based solution, organisations can stay up-to-date with technology innovations and benefit from higher scalability, lower expenses, and enhanced security.

A new website for BoekWijzer

A new website for BoekWijzer

We’ve completely revamped the BoekWijzer website! The website was built to support the BoekWijzer app, the mobile guide to the world of Dutch literature. Using the app, you can quickly and easily stay up to date with the latest literary news.

New developer / web designer at BSL

New developer / web designer at BSL

If you have any questions about your website or web design in general, then Patrick van Bennekom is ready to help you five days a week at BSL. Patrick helps to design and create websites and apps for our customers, including the design of logos and house styles to deliver a professional end product.

Migrating to the Cloud, benefits and opportunities

Migrating to the Cloud, benefits and opportunities

Several of our clients are migrating to the Cloud, and some that aren’t yet ready for this step are reviewing their legacy systems, intending to migrate to the Cloud in the future. We’ve recently completed two migrations on behalf of multinationals, and our experience has taught us that a direct approach (simply redeploying existing databases and applications on virtual machines) is not always the best route…

Beleev: Controlled Multisensory Environments

Beleev: Controlled Multisensory Environments

Perhaps you have never heard of snoezelen, a Dutch term that describes controlled multisensory environments (MSE) that stimulate various senses within a custom environment – a so-called “Snoezel” room. On behalf of St. John the Baptist special education school in Kerkrade, we’ve created custom software to create and manage so-called “Snoezel” rooms, controlling, lights, audio, switches and a video projector.

Goodbye 2021 and COVID-19 lockdowns – It’s time to look back

Goodbye 2021 and COVID-19 lockdowns – It’s time to look back

So who, in early 2020, thought that we’d still be operating under COVID-19 lockdown measures in January 2022? Luckily, my skill set has given me a better understanding of software development and technology than catering or hospitality. As director of an IT company, I’m happy to say that Bright Side of Life has taken to remote working as a fish to water. Let me tell you about our year.

Canon of the Netherlands apps now available in stores

Canon of the Netherlands apps now available in stores

The Dutch Canon of the Netherlands (2007) tells the story of how the Netherlands was formed. Using the Canon, BSL developed the popular EnToen Nu apps for iOS and Android a few years later. In 2020, the Canon was extensively revised, so we’ve completely rewritten the Canon apps, bringing them up-to-date, making them faster and even more fun to use. They’re now available in the app stores.

Integrating powerful AI search capabilities within apps and web-services

Integrating powerful AI search capabilities within apps and web-services

Search technology is continually evolving, so we’re always ready to adopt new technologies to meet specific client needs. This blog outlines our recent experiences with Azure Cognitive Search and Cognitive Search AI services – classifying thousands of new documents each day, delivering customised briefings to subscribers. Using Machine Learning and AI we can create intelligent search prototypes in just a few weeks.

Canon van Nederland apps coming soon!

Canon van Nederland apps coming soon!

The Committee on the Development of the Dutch Canon developed the Canon van Nederland in 2007. BSL developed the EnToen app a few years later, and since its launch in 2013, it has been a top-rated school app. In 2020, a new Canon Committee updated the Canon. We’re now busy working on new Canon Apps, with a modern look, and using the latest technical know-how.

Drupal 9 replaces Drupal 8. Long live Drupal 7!

Drupal 9 replaces Drupal 8. Long live Drupal 7!

Drupal 9 arrived last year, and Drupal 8 is end-of-life in November 2021. Nothing strange about this. But did you know that Drupal 7’s life has been extended to November 2022? Due to the high number of active users, it will remain in use longer than Drupal 8! Nevertheless, if you’re still using Drupal 7, you’re drinking in the last chance saloon, and it’s time to plan your transition to Drupal 9.

BSL delivers a new Pulse importer using the Forrester API

BSL delivers a new Pulse importer using the Forrester API

We developed our “Pulse” Business Intelligence Software for PwC. It’s a global service, maintained and supported by BSL. Pulse imports thousands of documents daily from commercial content providers and website feeds, delivering personal briefings to PwC subscribers throughout the PwC organisation. At the request of PwC, we recently created a new importer for Forrester using their API.

Outsourcing, retainers and long-term development partnerships

Outsourcing, retainers and long-term development partnerships

It’s not always straightforward for even large companies to create cutting edge development teams, as their core business may not be related to IT. Moreover, even when IT is a significant part of their business, there is frequently a wide gap between delivering core services and innovating with new technologies. BSL offers development services that can help fill the gap.

Machine Learning technology for Library services

Machine Learning technology for Library services

We’ve worked for many years with NBD Biblion, a unique organisation that selects and distributes books to public libraries in the Netherlands. They recently introduced Machine Learning (ML) technology to automate their client recommendations. After this success, NBD Biblion asked BSL to integrate a new Machine Learning service with MIPS, developed by BSL.

Drinks and a movie at BSL

Drinks and a movie at BSL

Enjoying a few drinks and watching a film together was a regular feature of life at BSL. I write ‘was’ because COVID-19 has kept most of us working from home. As a result, sharing a drink and watching a film together has not been an option. So instead, we’ve organised Digi-parties, Easter surprises and other events. Most recently, we arranged for everyone to enjoy a movie at home.

Two BSL anniversaries in May, time for a party

Two BSL anniversaries in May, time for a party

Two BSL anniversaries this week. Senior developer Peter Verbaan has been a key resource within BSL for 15 years, and front-end developer Roderick Gadellaa for 5 years. Reason enough for a party, you might say, and that’s something we love at the “Bright Side of Life.” For now, Corona makes this impossible, so it’s an online drink and a virtual hug.

Designing a simple phone app for 1888 information numbers

Designing a simple phone app for 1888 information numbers

1850 BV has asked us to design and develop a new simple phone app for Android and iOS, designed to help people who have difficulty using modern smartphones. After all, not everyone is excited about all the hundreds of features provided by a typical smartphone. It’s hard for people who lack the technological skills to figure all this stuff out. And or course, many simply find tiny screens challenging.

Early to market? Try developing a Minimum Viable Product

Early to market? Try developing a Minimum Viable Product

Entrepreneurs frequently contact us with ideas for their ground-breaking app, web-service, or web application. Their market research completed, business plan ready, financial backing sorted. They want to start, and get their product to the market as quickly as possible. This is when we introduce the concept of an MVP or Minimum Viable Product.

The Entoen Nu app makes history lessons easy

The Entoen Nu app makes history lessons easy

Do you sometimes have trouble with Dutch history? The EnToen Nu app is intended for those interested in Dutch culture and history, particularly children from grade 5 up to and including secondary school. It can be used at school, and at home. We’ve recently updated the app, adding support for the latest version of the Canon of the Netherlands.

SRS: New Job Model and Access Governance Foundation

SRS: New Job Model and Access Governance Foundation

Since developing the original Signature Registration System (SRS) on behalf of a large international bank we’ve made many changes. Migrating SRS to an Azure SQL cloud service is our current focus, but earlier this year we worked on two other infrastructure changes: Introducing NJM (New Job Model) and AGF (Access Governance Foundation) support in SRS.

Oracle migration to Azure SQL database – Part 2

Oracle migration to Azure SQL database – Part 2

In recent months, two clients have asked us to migrate legacy Oracle systems to Azure. In the previous blog, we explained how our tiered web applications make it easy to maintain our software and to migrate from one database to another. We asked Eric Wijnands to tell us about one of these migrations, moving a Banking solution from Oracle to Azure SQL.

Oracle migration to Azure SQL database – Part 1

Oracle migration to Azure SQL database – Part 1

Is Azure the flavour of the month? We’ve been approached by two clients in recent months to help them transition legacy Oracle systems to an Azure Cloud database. We’ve been building tiered database solutions for many years, with Front-end web applications calling web-services that use Oracle databases for storage. Just how easy is it to migrate these applications to Azure?

BSL creates a new Corporate site for WCC Group

BSL creates a new Corporate site for WCC Group

The WCC Group is a leading provider of advanced solutions for Public & Private Employment Services and ID/Security government agencies. Two years ago we designed and developed a dedicated Careers site to help find the specialized personnel needed to support their rapid expansion. This year they asked us to create a new, modern, responsive Corporate site.

Bright Side of Life Director – Martyn Simpson – Part 2

Bright Side of Life Director – Martyn Simpson – Part 2

In his previous blog, Martyn introduced us to his time working for Computervision/CIS, creating custom solutions for their clients. Experiences that he uses daily within BSL. After leaving CV, he continued to travel, working firstly with a company you’ve maybe never heard of (although you’ve probably used their products). And then with a company that you all know: Apple Computer.

Bright Side of Life Director – Martyn Simpson

Bright Side of Life Director – Martyn Simpson

So rounding off our current series of Bright Stories, it’s the turn of Martyn, our director. Martyn created the Bright Side of Life more than 25 years ago, and he’s been developing software since 1977. It’s not easy to condense 43 years of software development into a single blog, so in this first part, we find out just why he became a software developer, with some “Lessons Learned” on the way.

Front-end Developer – Roderick Gadellaa

Front-end Developer – Roderick Gadellaa

Continuing our “Bright Stories”, this week we turn our attention to Front-end Developer, Roderick Gadellaa. Someone with a very sweet tooth, and who enjoys solving design and UX problems. You’ll frequently find him on Twitter, tweeting about design changes and concepts. Here at BSL, Roderick’s enthusiastic whistling and singing are part of our soundscape!

PA / Customer Relations Manager – Caroline Bos

PA / Customer Relations Manager – Caroline Bos

As part of our “Bright Stories” series, it’s now the turn of Caroline, PA / Customer Relations Manager at BSL. We tell you why her varied background, outgoing personality, and talent for organization make her ideal for the role. Connecting and communication with people is in her DNA! Having worked nearly 8 years at BSL, she plays a pivotal role in our organization.

Software Developer – Jurjen Schröder

Software Developer – Jurjen Schröder

Our “Bright Stories” campaign is your chance to get to know some of the talented individuals that make up the Bright Side of Software. This week, the spotlight is on one of our software developers: Jurjen Schröder. An opportunity to find out more about Jurjen, and at the same time discover why he keeps some very unusual housemates!

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