Blog
Martyn Simpson | Directeur Martyn deel 2
Martyn Simpson | Directeur Martyn deel 2

Bright Side of Life Director – Martyn Simpson – Part 2

In the previous blog, Martyn introduced us to his time working for Computervision/CIS. Learning client needs and creating custom solutions to help complete a sale. Work and experience that he regularly uses within BSL. After leaving Computervision (CV), he continued to travel, working firstly with a company you’ve probably never heard of (although you almost certainly know of their products). And then with a company that you all know: Apple Computer.

Why did Martyn leave Computervision?

CV was the leading CAD/CAM vendor in the eighties, but when PC products like AutoCad appeared, they viewed them as ‘toys.’ Like many leading IT companies (hello DEC, hello IBM), they were very late to recognise the future potential of low-end workstations and PC’s.

Martyn noticed that inexpensive Atari ST computers boasted Motorola processors more or less identical to the ones used in CV SUN systems. He also saw that (for reasons unknown), Atari included a Tektronix monitor emulator within their BIOS. CV/CIS sold Tektronix monitors /workstations that cost more than US$ 100K each. Customers often had to use them in shifts, to justify the cost. Yet, with only a little development work, Martyn discovered he could use the Atari as a workstation, demonstrating the software to his management. You can probably guess how this ended: they buried the project, and Martyn left the company shortly afterward.

However, one can’t suppress technical innovation. If you don’t bring new products to the market, someone else will. Computervision more or less disappeared within just a few years.

On to ITTWD directories

Martyn joined a company of which most people haven’t heard. ITT World Directories (ITTWD). Part of a global concern covering Hotels, Education, Insurance (Hartford)…and the Yellow Pages. It might seem a strange choice, but Digital Publishing was on the march, revolutionising print production for newspapers. ITTWD was still using traditional typesetters for their Yellow Pages, so this was a market ripe for change. Inspired by a personal demonstration from John Warnock (ex. Evans & Sutherland (originators of CAD/CAM), Xerox Parc…and Adobe co-founder), Martyn discovered just what PostScript could do for directory publishing.

It offered complete flexibility for dynamic fonts and line-art, revolutionising the production of Yellow pages directories and advertisements. Within a year, we produced a flexible “Digital Graphics” prototype system, created using Macs, custom workflow software, and PostScript.”

ITTWD let Martyn introduce the system in Turkey. A startup operation, this was an ideal playground, as there were no rules and many challenges:

In the beginning, we had no offices – just one floor of a Sheraton hotel (also part of the ITT empire). Within six months, we had almost 300 people, and offices (but were regularly tested by power cuts, and even an earthquake). Digital publishing meant that we could rapidly innovate. We used PostScript to create new characters that are unique to Turkish – something that was extremely expensive when using bitmap fonts. From then on, we built the complete publishing system, using a network of Macs we imported ourselves. I was able to link everything to central databases using technology supplied by Apple and DEC (Digital Equipment Company).

ITTWD introduced similar systems in Portugal, Ireland, Belgium, the Netherlands, and the biggest prize of all: Japan (a joint venture with NTT). For Martyn, it was extremely demanding work, but also an excellent opportunity to learn how to manage significant developments in a rapidly evolving business.

Apple came knocking

Martyn had many opportunities to work with Apple and Apple developers within ITTWD. After a very stressful period in Turkey, Apple Europe invited Martyn to join them, helping to support some of their major European accounts. At that time, Apple was actively trying to promote Apples within ‘traditional’ IT landscapes, under the slogan “Changing the world, one desk at a time.” His experience at ITTWD was an ideal background, and Martyn spent about two years advising customers on integrating Macs into their networks. Some, such as KPMG, had thousands of Macs. As Martyn now says:

I joined Apple partly because I loved using the products. However, the company changed dramatically around this time, as Steve Jobs had left, and was running NEXT, and investing in Pixar. Led by an ex-sugar water salesman (John Sculley, from PepsiCo), Apple created lots of beige Macs that were more or less indistinguishable from PCs. Indeed, a merger with IBM seemed likely (we called them “I Build Macs”). It was not the best of times, Apple were abandoning their distinguishing features, despite introducing innovative software like Quicktime. Unfortunately I never really felt at home. I always found it more fun working with clients than within Apple.”

At a conference in Cannes, after a keynote from Sculley and a long walk on the beach (accompanied only by a bottle of Champagne), Martyn decided to leave Apple. Their focus was now on consumer products and doing deals with Sony and high street stores. A direction of travel that didn’t appeal to Martyn. However, his work with Apple clients was successful, so they asked him to continue his large-account consultancy service, but now as a freelancer. So he continued working with many Dutch large-accounts, both as a freelancer and later as “The Bright Side of Life.”

The Bright Side of Life

The Bright Side of Life was born a few months later, on 9th July 1992.

Around the same day, Martyn signed a large contract with the Centrale Recherche Informatiedienst (CRI, but now the DNRI) and several Police regions. Working with the Police in Haarlem, Martyn had developed Edison, an image database used to identify criminals and suspects. Image compression was needed, so Martyn worked with one of the developers of the JPEG standard, and custom processors (from Stormtech) to compress/decompress images. It’s difficult to remember such a time, but in 1992, the Internet was used only by academics and researchers, and very few people had ever used digital images/cameras. In this respect, the Dutch Police were way ahead of the curve.

Working with distributors (DataExpert), Edison became a national standard, used within almost every Police region. Over the years, the development team grew, continually adopting new development technologies. Eric Wijnands was one of the engineers who joined BSL, and he worked on the development of Windows versions of Edison. We created a family of products, including an international version used to validate travel documents and currency. We also developed a system for use by the immigration service. While we started with Windows and Apple software, we quickly moved to cross-platform developments, adopting Java and web interfaces.

[We can list several other technological firsts with which we’ve been involved (who else used an ATF mobile phone? Or was it just Martyn, Gordon Gekko (Wall Street) and Crockett (Miami Vice)), but maybe that’s better kept for another blog.]

Some more lessons learned

The first is straightforward: Don’t judge a book by the cover. Martyn was excited to join Apple because they delivered great system software and introduced the value of consistent user interfaces and simple networking. But once inside, it was a disappointment. Companies such as Apple, Google, Microsoft, Facebook, Amazon, and the rest have just one aim. Make more money this year than last.

On a related point, as an Apple “evangelist” (a term used within Apple), Martyn promoted Apple’s benefits. However, BSL is deliberately platform-agnostic. Martyn’s advice – which is part of the Bright Side of Life DNA, is to avoid the pitfalls of adopting fanboy-like brand promotion. Choose the right tools for each project, using merit alone. Above all, offer value.

Finally, don’t underestimate the impact of innovation, and market disruption. Companies must reinvent themselves to survive. After the sad days of Sculley, Jobs came back with a new vision for a nearly bankrupt Apple. The iMac. Without that vision, Apple was dead. The introduction of brightly coloured iMacs, iTunes/iPods, app stores, and iPhones created a 2 trillion US$ empire. Listen, look around, be prepared to learn from others. Look for tools, services, micro-services, and solutions that build bridges between legacy systems and the future. “Think Different” (yes, stolen from Apple), and you will create sustainable and affordable solutions faster than building from scratch.

The last word

My Bright Story film (I hope) illustrates my philosophy. Try and discover something new every day.

The film highlights Martyn’s varied musical tastes! He grew up with seventies rock music, and some remain in that same groove for life. But for some unexplained reason, not Martyn, who follows the example of British DJ John Peel. As Martyn writes:

My favourite artists innovate and change with every album. For some reason, I have little or no interest in hearing ‘more of the same’. In recent years, everyone has easy access to ‘the long tail’ of (sometimes) obscure musicians who create original music that deserves a platform. You can find most of them on Spotify (who should pay better artist royalties), but there are many alternative collectives, such as Bandcamp. There are infinite possibilities, and I wish I could hear them all.

And one special mention: Utrecht is home to a world-famous annual event: Le Guess Who? (unfortunately canceled in 2020). Get a ticket, wander around their many venues for a day. You will hear something you’ll love that you’ve never heard before. Check out their 2019 playlist. Or one produced by Martyn.

Get in touch

If a four-day festival in November (nearly all indoors!) is not your thing, then perhaps you’d like to experience what an innovative, flexible, and friendly software company in Breukelen can do for your business. We’re here to help with your next project, so give us a call, and we’ll set up a (virtual) meeting. We look forward to hearing from you.

Introducing a new Graphic Workflow system at NBD Biblion

Introducing a new Graphic Workflow system at NBD Biblion

NBD Biblion supplies media and books to Dutch public libraries and school media centres. We developed their Media Information and Production System (MIPS), which catalogues hundreds of new titles each month. Our most recent project encompasses the design and development of their new Graphic Workflow.

New developments for the Keylane Careers website

New developments for the Keylane Careers website

Keylane is a provider of SaaS software for the insurance and pensions industry. With rapid growth and employees in four countries, the company is constantly seeking new talent. Keylane has engaged BSL to create new pages for the “Keylane Academy” to showcase career development opportunities within the company.

Pulse – enhanced user experience and embedded AI

Pulse – enhanced user experience and embedded AI

Pulse just got better! Our latest Pulse release, developed for PricewaterhouseCoopers (PwC) by BSL, leverages cutting-edge Azure AI technology. It introduces new AI-based features such as translation, summarisation, and sentiment analysis. We’ve also redesigned the user interface for an improved user experience.

Progressive Web Apps in EU undermined by Apple?

Progressive Web Apps in EU undermined by Apple?

If you aren’t familiar with mobile app development, you may not know that Apple has recently thrown a rather large spanner into the iOS ecosystem. Since the early betas of iOS 17.4 were made available, developers noted that so-called “Progressive Web Apps” (PWAs) were no longer functional in the EU. Our blog explains more.

The role of AI in Business Intelligence for multinationals

The role of AI in Business Intelligence for multinationals

BSL delivers Business Intelligence solutions to multinational organisations, integrating content from thousands of publications worldwide and delivering daily themed news alerts and briefings to business users. Recently, we’ve introduced AI technologies to these services, and our latest blog post highlights some of the benefits.

Whiteboards and the Canon of the Netherlands app

Whiteboards and the Canon of the Netherlands app

Recently, a digital whiteboard supplier called CTOUCH reached out to BSL, requesting permission to include the Canon of the Netherlands app in their store for use on their digital whiteboards in classrooms. We liked the idea and recently created a special version of our app designed specifically for the big screen.

Google Looker Studio: Making sense of big data

Google Looker Studio: Making sense of big data

In today’s fast-paced world, making quick and well-informed decisions is crucial. Google Looker Studio is a free tool that can give you a significant advantage. It can help you transform your vast amount of Analytics data into informative, easy-to-read dashboards and reports that are completely customizable.

Let BSL take care of your website maintenance updates

Let BSL take care of your website maintenance updates

We understand the importance of regular website maintenance updates for WordPress and Drupal. Hackers sometimes target popular open-source products, so keeping your CMS and any plugins up-to-date is essential. Trust BSL to keep your website up-to-date and secure while you focus on crafting persuasive content for your audience.

BSL Summer event on the water

BSL Summer event on the water

It was time for our annual summer event with the whole company. This year, Diana arranged a boat trip in a salon boat along the Vecht towards Loenen and Vreeland. After the boat trip, the summer event continued in the restaurant of Bistrotel ‘t Amsterdammertje, where everyone enjoyed a delicious dinner.

Adobe Firefly and Photoshop Beta with generative fill

Adobe Firefly and Photoshop Beta with generative fill

After the success of ChatGPT and Midjourney AI – both already in use at BSL – Adobe didn’t want to be left behind and made public their Beta releases of Adobe Firefly and Photoshop AI. With the arrival of the Adobe Betas, we’ve turned our attention to the new kids on the block, comparing them with Midjourney.

Midjourney prompts – Describing your perfect image

Midjourney prompts – Describing your perfect image

In an earlier blog, we introduced Midjourney as a tool we use within BSL when designing websites and banners for blogs. To direct Midjourney to create the image you have in mind, you need to write a prompt describing the image. This new blog discusses Midjourney prompts and some of the commands and parameters you can use.

Drupal 9 development using Tailwind CSS

Drupal 9 development using Tailwind CSS

Using Drupal, BSL has developed an extensive Intranet site to which we all have access. We’re developing a new version of the site, and in this blog, one of our developers talks about some of the tools we are using, including Twig templates, the Entity and Form APIs and Tailwind CSS.

Midjourney AI – Turning your ideas into images

Midjourney AI – Turning your ideas into images

Over the past few weeks, BSL has been exploring the many possibilities offered by Artificial Intelligence. This latest blog describes the use of Midjourney AI, a web service that generates images based on natural language descriptions (“prompts”). The results are impressive. Read our blog to find out more.

The benefits of long-term partnerships

The benefits of long-term partnerships

NBD Biblion offers personalised book and media title recommendations to schools and libraries, and supplies their clients with the titles they select. BSL has had a long-term partnership with NBD Biblion for more than twenty years, delivering development teams, technical advice, and support.

ChatGPT for business information analysis

ChatGPT for business information analysis

After the initial enthusiastic response to the introduction of ChatGPT and AI, attention switched to the unreliability of many ChatGPT answers. However, using Azure OpenAI (ChatGPT) and Cognitive Search with reliable data, we can deliver reliable, high-quality business information in response to natural language queries.

Browser engine wars – Part 2 – The impact of Apple’s iOS monopoly

Browser engine wars – Part 2 – The impact of Apple’s iOS monopoly

The Apple iOS monopoly means that every app on iOS – including browsers from Apple’s competitors – must use WebKit to display web content. While it’s not uncommon for browser developers to use a third-party engine, they can usually control which engine features they use in their browser and – if needed – add custom features.

Browser engine wars – Part 1 – How did we get here?

Browser engine wars – Part 1 – How did we get here?

The Register recently reported that Google is working on an iOS version of Chromium. A few days later, a second article claimed that Mozilla is working on an iOS version of Gecko, Firefox’s browser engine. Both reports suggest that the Apple browser engine on iOS, WebKit, is in danger of losing its monopoly.

Donation on behalf of earthquake victims in Turkey and Syria

Donation on behalf of earthquake victims in Turkey and Syria

On Monday, 6 February, several powerful earthquakes and aftershocks hit Turkey and Syria. This disaster affects as many as 23 million people, including many who are already in desperate need due to the conflict in Syria. If possible, please join us in making a donation on the Giro555 website.

WordPress and page-builders such as Divi and Elementor

WordPress and page-builders such as Divi and Elementor

For building websites on behalf of clients, we often use WordPress together with page-builders, making it easy to prototype and develop modern, responsive websites. With page-builders such as Divi and Elementor, you can easily and quickly design and build pages to match almost any design.

2022 and the Bright Side of Life

2022 and the Bright Side of Life

Taking the time to reflect regularly on the things we are grateful for at the Bright Side can help shift our perspective to focus on the positive aspects of our work. So, here are the things for which I’m grateful in 2022.

SEO benefits, and the power of good-quality content

SEO benefits, and the power of good-quality content

Many business owners still think their websites are merely visiting cards. Their “go-to” expression is: “our clients/audience already know where to find us…”. This may be true, but optimizing your website will reach new clients and audiences.

New Keylane Careers website

New Keylane Careers website

Keylane asked BSL to help design and build a new Careers website. The main aim is to increase the number of visitors by improving the organic search performance. To achieve this, we’re introducing a new design and adding blogs.

Cloud provider migration: What are the benefits?

Cloud provider migration: What are the benefits?

The focus of Cloud computing is to improve the efficiency of IT services. By choosing a cloud-based solution, organisations can stay up-to-date with technology innovations and benefit from higher scalability, lower expenses, and enhanced security.

A new website for BoekWijzer

A new website for BoekWijzer

We’ve completely revamped the BoekWijzer website! The website was built to support the BoekWijzer app, the mobile guide to the world of Dutch literature. Using the app, you can quickly and easily stay up to date with the latest literary news.

New developer / web designer at BSL

New developer / web designer at BSL

If you have any questions about your website or web design in general, then Patrick van Bennekom is ready to help you five days a week at BSL. Patrick helps to design and create websites and apps for our customers, including the design of logos and house styles to deliver a professional end product.

Migrating to the Cloud, benefits and opportunities

Migrating to the Cloud, benefits and opportunities

Several of our clients are migrating to the Cloud, and some that aren’t yet ready for this step are reviewing their legacy systems, intending to migrate to the Cloud in the future. We’ve recently completed two migrations on behalf of multinationals, and our experience has taught us that a direct approach (simply redeploying existing databases and applications on virtual machines) is not always the best route…

Beleev: Controlled Multisensory Environments

Beleev: Controlled Multisensory Environments

Perhaps you have never heard of snoezelen, a Dutch term that describes controlled multisensory environments (MSE) that stimulate various senses within a custom environment – a so-called “Snoezel” room. On behalf of St. John the Baptist special education school in Kerkrade, we’ve created custom software to create and manage so-called “Snoezel” rooms, controlling, lights, audio, switches and a video projector.

Goodbye 2021 and COVID-19 lockdowns – It’s time to look back

Goodbye 2021 and COVID-19 lockdowns – It’s time to look back

So who, in early 2020, thought that we’d still be operating under COVID-19 lockdown measures in January 2022? Luckily, my skill set has given me a better understanding of software development and technology than catering or hospitality. As director of an IT company, I’m happy to say that Bright Side of Life has taken to remote working as a fish to water. Let me tell you about our year.

Canon of the Netherlands apps now available in stores

Canon of the Netherlands apps now available in stores

The Dutch Canon of the Netherlands (2007) tells the story of how the Netherlands was formed. Using the Canon, BSL developed the popular EnToen Nu apps for iOS and Android a few years later. In 2020, the Canon was extensively revised, so we’ve completely rewritten the Canon apps, bringing them up-to-date, making them faster and even more fun to use. They’re now available in the app stores.

4

Previous

5

Next

Contact BSL