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page speed and responsive design | pagespeed en responsive design
page speed and responsive design | pagespeed en responsive design

Is page speed and responsive design important?

Just how important is page speed and responsive design to how Google ranks your site? The short answer is… very important. Our blog explains more, and tells you about a recent project we carried out to improve a site’s ranking.

Google Search – Page speed and Responsive Design

Whilst Bing, Yahoo and other search services have their fans, Google is search right now. So if you want your website to attract users, you have to keep Google happy. Easier said than done you might say, but every little helps. And there are two ranking factors you need to consider when creating or updating your site. Page speed and Responsive Design.

Google and Mobile Friendly

Google began giving ranking priority to mobile-friendly sites in its search engine in April 2015. Mobile-friendliness is central to how the search engine ranks similar web pages. You can check how your own site ranks in the mobile-friendly stakes here. Type in your website address in the field at the top of the page. If your site is easy to view on mobile devices, you’ll get this response:

Page speed and responsive design

Source: Google, 2017.

And if it isn’t you get this:

Page speed and responsive design

Source: Google, 2017.

Maybe it’s clear already, but just in case. This second message means you should get your site rebuilt using a responsive design. And our designers know all about creating Responsive websites. Which means we can make any site work well on desktop browsers, mobiles and tablets. As a result, this will improve your Google search ranking.

Google and Page speed

And what about speed? According to Google research, as page load time goes from one second to seven seconds, the probability of a site visitor leaving your site immediately (bouncing) increases 113%. This graphic tells you more…

page speed and responsive design

Source: Google/SOASTA Research, 2017.

And that is why Google has said that speed is a ranking factor (and has been since 2010). From 2016, they have used the speed of your mobile pages instead of desktop when determining your mobile rankings.

So just in case there’s any doubt. Speed wins. The good news is that we can tell you exactly how to make your site faster and better for mobile users.

Dr. Google, for a quick health check

Google provides a great page that checks your page speed for mobile and desktop users. It also tells you how mobile friendly your site is, and makes suggestions about improvements to the page speed and responsive design.

We used this page regularly while working on the transformation of the current Literatuurplein website. This is a site that was developed long before mobile user experience and responsive design was a priority. In Aprll 2017 we were given the chance to transform the site. We are not finished yet, but after 3 weeks of hard work, we have already made significant improvements:page speed and responsive design

Firstly, our designers have increased the mobile friendliness score from 58 to 97. Secondly, the page speed has increased from 21 to 87. This is a dramatic improvement – and it will be better still after more work. Maybe we can do the same for your website?

BSL can help you to optimize your site

If you would like BSL to improve your website, you are welcome to come along for a chat. So get in touch with us, no obligation.

Machine Learning technology for Library services

Machine Learning technology for Library services

We’ve worked for many years with NBD Biblion, a unique organisation that selects and distributes books to public libraries in the Netherlands. They recently introduced Machine Learning (ML) technology to automate their client recommendations. After this success, NBD Biblion asked BSL to integrate a new Machine Learning service with MIPS, developed by BSL.

Drinks and a movie at BSL

Drinks and a movie at BSL

Enjoying a few drinks and watching a film together was a regular feature of life at BSL. I write ‘was’ because COVID-19 has kept most of us working from home. As a result, sharing a drink and watching a film together has not been an option. So instead, we’ve organised Digi-parties, Easter surprises and other events. Most recently, we arranged for everyone to enjoy a movie at home.

Two BSL anniversaries in May, time for a party

Two BSL anniversaries in May, time for a party

Two BSL anniversaries this week. Senior developer Peter Verbaan has been a key resource within BSL for 15 years, and front-end developer Roderick Gadellaa for 5 years. Reason enough for a party, you might say, and that’s something we love at the “Bright Side of Life.” For now, Corona makes this impossible, so it’s an online drink and a virtual hug.

Designing a simple phone app for 1888 information numbers

Designing a simple phone app for 1888 information numbers

1850 BV has asked us to design and develop a new simple phone app for Android and iOS, designed to help people who have difficulty using modern smartphones. After all, not everyone is excited about all the hundreds of features provided by a typical smartphone. It’s hard for people who lack the technological skills to figure all this stuff out. And or course, many simply find tiny screens challenging.

Early to market? Try developing a Minimum Viable Product

Early to market? Try developing a Minimum Viable Product

Entrepreneurs frequently contact us with ideas for their ground-breaking app, web-service, or web application. Their market research completed, business plan ready, financial backing sorted. They want to start, and get their product to the market as quickly as possible. This is when we introduce the concept of an MVP or Minimum Viable Product.

The Entoen Nu app makes history lessons easy

The Entoen Nu app makes history lessons easy

Do you sometimes have trouble with Dutch history? The EnToen Nu app is intended for those interested in Dutch culture and history, particularly children from grade 5 up to and including secondary school. It can be used at school, and at home. We’ve recently updated the app, adding support for the latest version of the Canon of the Netherlands.

SRS: New Job Model and Access Governance Foundation

SRS: New Job Model and Access Governance Foundation

Since developing the original Signature Registration System (SRS) on behalf of a large international bank we’ve made many changes. Migrating SRS to an Azure SQL cloud service is our current focus, but earlier this year we worked on two other infrastructure changes: Introducing NJM (New Job Model) and AGF (Access Governance Foundation) support in SRS.

Oracle migration to Azure SQL database – Part 2

Oracle migration to Azure SQL database – Part 2

In recent months, two clients have asked us to migrate legacy Oracle systems to Azure. In the previous blog, we explained how our tiered web applications make it easy to maintain our software and to migrate from one database to another. We asked Eric Wijnands to tell us about one of these migrations, moving a Banking solution from Oracle to Azure SQL.

Oracle migration to Azure SQL database – Part 1

Oracle migration to Azure SQL database – Part 1

Is Azure the flavour of the month? We’ve been approached by two clients in recent months to help them transition legacy Oracle systems to an Azure Cloud database. We’ve been building tiered database solutions for many years, with Front-end web applications calling web-services that use Oracle databases for storage. Just how easy is it to migrate these applications to Azure?

BSL creates a new Corporate site for WCC Group

BSL creates a new Corporate site for WCC Group

The WCC Group is a leading provider of advanced solutions for Public & Private Employment Services and ID/Security government agencies. Two years ago we designed and developed a dedicated Careers site to help find the specialized personnel needed to support their rapid expansion. This year they asked us to create a new, modern, responsive Corporate site.

Bright Side of Life Director – Martyn Simpson – Part 2

Bright Side of Life Director – Martyn Simpson – Part 2

In his previous blog, Martyn introduced us to his time working for Computervision/CIS, creating custom solutions for their clients. Experiences that he uses daily within BSL. After leaving CV, he continued to travel, working firstly with a company you’ve maybe never heard of (although you’ve probably used their products). And then with a company that you all know: Apple Computer.

Bright Side of Life Director – Martyn Simpson

Bright Side of Life Director – Martyn Simpson

So rounding off our current series of Bright Stories, it’s the turn of Martyn, our director. Martyn created the Bright Side of Life more than 25 years ago, and he’s been developing software since 1977. It’s not easy to condense 43 years of software development into a single blog, so in this first part, we find out just why he became a software developer, with some “Lessons Learned” on the way.

Front-end Developer – Roderick Gadellaa

Front-end Developer – Roderick Gadellaa

Continuing our “Bright Stories”, this week we turn our attention to Front-end Developer, Roderick Gadellaa. Someone with a very sweet tooth, and who enjoys solving design and UX problems. You’ll frequently find him on Twitter, tweeting about design changes and concepts. Here at BSL, Roderick’s enthusiastic whistling and singing are part of our soundscape!

PA / Customer Relations Manager – Caroline Bos

PA / Customer Relations Manager – Caroline Bos

As part of our “Bright Stories” series, it’s now the turn of Caroline, PA / Customer Relations Manager at BSL. We tell you why her varied background, outgoing personality, and talent for organization make her ideal for the role. Connecting and communication with people is in her DNA! Having worked nearly 8 years at BSL, she plays a pivotal role in our organization.

Software Developer – Jurjen Schröder

Software Developer – Jurjen Schröder

Our “Bright Stories” campaign is your chance to get to know some of the talented individuals that make up the Bright Side of Software. This week, the spotlight is on one of our software developers: Jurjen Schröder. An opportunity to find out more about Jurjen, and at the same time discover why he keeps some very unusual housemates!

Agile working is a success even during Corona

Agile working is a success even during Corona

Agile working is ideal for teams working remotely. Although we’ve used Agile for several years, there’s always room for improvement. Flexibility is part of this approach. Each client has their preferences, and so we refine our working methods to suit each customer. Fortunately, this type of refinement is more or less built-in to Agile: The Sprint Retrospective…

NBD’s LiteRom and Uittrekselbank online websites refreshed

NBD’s LiteRom and Uittrekselbank online websites refreshed

Agile development is part of our culture. During two recent Sprints, BSL delivered new versions of NBD’s Literom and Uittrekselbank online web services. LiteRom contains thousands of book reviews, as well as many articles about authors. Uittrekselbank subscribers can access thousands of extracts about books, as well as detailed author profiles. Find out more in our blog…

Working from home, but staying connected

Working from home, but staying connected

We’re working from home as much as possible due to the Coronavirus (COVID-19). We’re doing all we can to keep Business as Usual. Technical innovation is part of our DNA, and so we’re perhaps finding this easier than others. Nevertheless, we are having to change the way we work in response to these challenges. Our blog tells you about some of the steps we are taking.

Eric Wijnands, Designer and Developer, with a love of Jazz

Eric Wijnands, Designer and Developer, with a love of Jazz

BSL has always looked for designer and developer candidates who have their own stories to tell. Rounded individuals who offer more than just IT skills. Our work frequently begins with understanding the work carried out by our clients. So we supply inventive teams that deliver usable, productive solutions – not just code. Offering designers and developers with wide interests outside of IT.

Long-term relationships brings rewards to clients

Long-term relationships brings rewards to clients

2019 is a year where our long-term relationships with clients have kept us extremely busy. BSL provides highly skilled teams that complement our clients’ needs. As a result, we respond quickly to new demands. Designing, developing and delivering unique applications. This year we’ve worked on many new developments for existing clients.

Moscow performance for Marc Stoffels

Moscow performance for Marc Stoffels

Before Marc Stoffels made the move into IT, he was an actor. One of the theatre companies where he played, Het Houten Huis was recently invited to bring their performance to Moscow. A trip to Moscow is an experience in itself, and BSL didn’t want to deprive him of the opportunity. But with one condition – we asked him to write a blog about his trip!

Conversational Design helps increase conversion rates

Conversational Design helps increase conversion rates

Many websites ask visitors to share their contact details. And for many years the best anyone could come up with is a contact form. There are ways to make such forms more inviting, but a contact form shares many characteristics with a nightclub bouncer – it keeps people out. So we’ve started using Conversational Design UI’s. A technique that puts website visitors at their ease…

Don’t know your MVP from your SUV, read on…

Don’t know your MVP from your SUV, read on…

At the Bright Side of Life it’s in our blood to help clients to think about their needs, and to work with them to define the features needed in a first release. Going for an all singing and dancing first release is rarely the right approach. Focus on what you need – an MVP demonstrating great value to your users. It will save you money, gain insights into your users’ needs, and help to create a better product.

Summer Event – BSL and the Soldier of Orange

Summer Event – BSL and the Soldier of Orange

Our summer event this year was an opportunity for Martyn (Director, BSL) to finally experience a little Dutch culture. He’s not yet ready for the full Marco Borsato/Andre Hazes experience. So on June 6, we tore ourselves away from our work, and stood in the sunshine outside the office, waiting for a coach. A coach that was going to take us all to Katwijk, and the Soldier of Orange!

Keylane Careers – a Recruitment Challenge

Keylane Careers – a Recruitment Challenge

Recruiting talent for IT service providers is not easy. Good developers and designers are scarce. BSL uses our own website and several social platforms to find new talent. But when you’re a multinational, looking to recruit talent across Europe, you need to “Think Different”. And that’s just what the Keylane Careers team has been doing.

BSL team at the NN Rotterdam Marathon 2019

BSL team at the NN Rotterdam Marathon 2019

In February, BSL received an invitation to take part in a charity Business Run during the NN Rotterdam Marathon on 7 April. Participants could sign up for a 10K (1/4 marathon), with the goal of raising money for a good cause – the Linda Foundation. This charity helps make life a little brighter for less fortunate children in the Netherlands.

Oracle – MySQL Bootcamp in Dusseldorf (the boys on tour)

Oracle – MySQL Bootcamp in Dusseldorf (the boys on tour)

BSL has a lot of experience with Oracle databases and has been an Oracle partner for years. We were recently invited by Oracle to a MySQL Bootcamp held in Dusseldorf. The purpose of the Bootcamp was to learn more about the MySQL Enterprise edition, the commercial edition of MySQL. Two of our developers want to share their experience…

Will the proposed ‘EU Copyright Directive’ endanger the Internet?

Will the proposed ‘EU Copyright Directive’ endanger the Internet?

While the Brexit soap has all our attention, the EU is working away on their own controversial proposal: their EU Copyright Directive. This directive will endanger the Internet. A claim made by many journalists and technical gurus, including Tim Berners-Lee and Jimmy Wales.

Mandate fraud costs Pathé more than US$ 22 million

Mandate fraud costs Pathé more than US$ 22 million

Pathé recently lost millions in an internet scam (named Mandate fraud) that targeted their Dutch office. Several emails, apparently sent from the personal account of the Pathe CEO asked the Dutch office to wire the money in four tranches to a bank account based in Dubai. SRS software developed by BSL could have helped prevent the fraud.

Front-end Developer with Marketing skills – Gabriella Pap

Front-end Developer with Marketing skills – Gabriella Pap

We’d like to welcome Gabriella, the newest addition to our team. She’s working as a junior Front-end Developer, but will also be putting her online marketing skills to good use. Gabriella wants to become a Full-stack developer. Her new colleagues at the Bright Side of Life will be very happy to help her reach this goal.

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Do you want to get an estimate for developing your custom software. Or advice on creating new websites, or integrating web applications with existing systems. We're happy to answer any questions you may have, no strings attached. Give us a call, or get in touch at sales@brightside.nl!

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