Privacy and Cookies

Your privacy on bright-side-of-life.com

Let’s start with a clear commitment from the Bright Side of Life: We always handle your private data with care, and we never sell, share or distribute your data.

When using forms to contact BSL or to request information and downloads, your details are used solely for the purpose indicated on the form. Furthermore, we carefully handle any data you send us via contact forms or e-mail. Above all, we treat this personal information as confidential.

When using this website, we use so-called “cookies” that store information about your use of the site and the contents. You can manage which cookies we are allowed to use by clicking the “privacy settings” button:

Personal information on bright-side-of-life.com

We process the following personal data

The only personal information we use is that which you provide via contact forms. This information can include basic contact details, such as First/Last name, Company Name, e-mail address, location, and areas of interest (e.g., mobile apps, knowledge management or web applications). The website also monitors your browsing behaviour automatically and anonymously by setting cookies. We provide more information about cookies below.

Your rights regarding personal information on bright-side-of-life.com

Under the GDPR legislation, you have many rights. BSL complies with this legislation in the following ways:

• Information and insight: You can ask to see which personal data we process.
• Rectification: Do you think we are using incorrect data? If so, you can inform us by sending an e-mail to bslsec@brightside.nl. We will then update your data accordingly.
• Removal: You can ask us to delete your data.
• Restriction: If you think we are processing your data illegally or incorrectly, you can ask us to rectify this.
• Objection: You can object to us processing your data.
• Transferability: You can ask to have your data transferred.
• Revoke consent: You can withdraw your consent to use your data at any time. For example, you can request that we no longer send you e-mails.
• Filing a complaint to the Dutch Data Protection Authority: If BSL fails to comply with the applicable legislation, you can file a complaint.

Retention periods

The General Data Protection Regulation (GDPR) does not specify a retention period for personal data. However, the GDPR does stipulate storage restrictions in Article 5.1 (e). This article states that personal data may only be retained as identifiable information for as long as is necessary to provide our service. By making the data anonymous (so that any direct or indirect identification is no longer possible), it is possible to extend the length of time the data is stored. There are exceptions for archiving, general interest, scientific or historical research/statistical purposes. BSL does not retain personal data for longer than is strictly necessary.

Cookies on bright-side-of-life.com

We use so-called “cookies” on our website. Cookies are sent along with our website pages and stored temporarily on your computer. Some cookies are necessary for the site’s functioning, whilst we use others for analytics and marketing purposes. These make use of services provided by Google and LinkedIn.

Anonymous analytics cookies are important to us. Without this input from visitors, we cannot obtain a clear picture of how users navigate our website, nor how we can improve it.

Some cookies are not directly placed by BSL but by third parties. Third parties are organisations such as Google, Facebook, Twitter and LinkedIn.

Browser permissions

You can set up cookie permissions in your browser. The browser on your device subsequently remembers your preferences for all websites unless you make exceptions. For more information on your specific browser, you are welcome to try the following links:

• Google Chrome
• Mozilla Firefox
• Microsoft Edge
• Safari
• Opera
• Safari for iOS (iPhone and iPad)
• Chrome for Android

Overview of cookies used on bright-side-of-life.com

Below you will find an overview of the cookies we use on this website. Should you wish to manage your privacy settings to control which of these cookies you accept, use the following button:

Necessary cookies

Necessary cookies help make a website usable by enabling essential functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Preference cookies

Preference cookies enable a website to remember information that changes the way the website behaves or looks, such as your preferred language, screen size or browser preferences.

Statistics cookies

Statistics cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Marketing cookies

Marketing cookies track visitors across websites. Managed by third parties, they help to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. As default, these cookies are not allowed.

Social buttons

Buttons are included on bright-side-of-life.com to share pages via social networks like Facebook, Twitter and LinkedIn. These buttons contain pieces of code from the respective platforms, and they use cookies to remember your login status. As a result, you don’t have to log in to Twitter or Facebook every time you want to share a page on different websites.

Embedded content

Content is sometimes hosted on other sites such as YouTube or Vimeo and displayed on bright-side-of-life.com as embedded content. In the same way as the social buttons, these content providers often use cookies. Please refer to the privacy policy of the relevant service if you wish to know how they use these cookies and personal data. We have no influence on these policies.

Google Analytics & Adwords

Via Google Analytics cookies, we collect anonymous data about the usage of our website. This information allows us to see how visitors use our website, and subsequently make informed decisions about the layout and design. As a result, we can optimise our website’s performance.

Google stores the information we obtain on its servers. They may also supply this anonymous information to advertisers, providing insights into the effectiveness of their campaigns. Google may provide this information to third parties if Google is legally allowed to do so and if these third parties process the information on behalf of Google. However, we have no influence on the use of your data by Google. Read Google’s privacy policy for more information and the specific privacy policy of Google Analytics.

You can opt to download a so-called “anti-tracking” browser plugin from Google. This plugin ensures that no website can track your internet use via Google services when activated.