In our two previous blogs (part 1part 2), we describe the advantages of a continuous web development process. An approach where you create a minimum viable product (MVP) which can be improved and enhanced over time. And we gave a range of design and development tips to guide you. Our final blog in the series summarizes these benefits and tips. Helping you to develop and sustain a successful site. Saving time and money on the way!

Control of budget and risk

By adopting a continuous web development approach, you spread the costs over multiple releases. This gives you greater control over your expenditure. It also means you minimize your risks, particularly during complex IT projects. Incremental delivery allows you to spot problems much more quickly. Giving you time to correct them before moving on to the next phase. What’s more, by holding back 40 – 75% of your budget for website improvements, each new set of features receives more attention.

Faster delivery

If you split the initial project into a design and development phase, you’ll save time (and money) in the long run. How? Because making sure the design is reviewed before starting development you’ll limit the risk of ad-hoc decisions later on. But be sure to involve your developers in the design phase. Their input will ensure that a designer’s ideas are feasible. And once you have a first MVP release, continuous web development means that your feedback can be used to improve each subsequent release.


We at BSL know the importance of keeping our clients in the loop. Continuous web development requires openness and good communications. Keeping clients informed about your progress. For example using project management and collaboration tools like Slack or Monday. The active participation of clients in the development process will contribute immeasurably to the success of web development projects. After all, a productive client/supplier relationship is a winning formula for both parties.

Slick content

Last but not least – don’t neglect the content! Our designers will make sure your website looks great. And our developers will build-in optimal functionality too. But looks and performance aren’t everything. At the end of the day, visitors will only return to your website if they find the information they want. That’s to say, a technically well-built web application is of course important. But regular high-quality posts and informative content will be crucial to the success of your website. Bear in mind too that even before it’s launched, representative content and professional material from clients helps to jump-start the design process.

Continuous web development – get in touch

In this series of blogs, you’ve read about continuous web development. And we’ve given you a number of practical tips to help you along. So why not take it a step further, and get in touch? Find out how our approach and expertise can help with your next web project.

Martin Postma - web development tipsThis blog post was written by guest author Martin Postma [lolandese] with contributions from Martyn Simpson.

Martin usually writes technical documentation on

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