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Yoast SEO plugin | Yoast WordPress plugin
Yoast SEO plugin | Yoast WordPress plugin

Yoast WordPress plugin improves your SEO

It’s important that (potential) customers can find our website easily. And Search Engine Optimization (SEO) is the key! It’s the most effective way of maximizing the number of new visitors to your website. We believe that the Yoast WordPress plugin can give every WordPress website a helping hand. Curious? Find out more in our blog… 

Search engine optimization

Do you want to lead more traffic to your website? Then you need to ensure your site appears high on the list of results returned by Google searches. Almost all web users make use of Google or something similar. So search engine optimization – also known as SEO – is crucial to attracting more visitors. The Yoast WordPress plugin is one of the tools that we use to maximize SEO.

Yoast WordPress plugin - Google Results

But what is SEO? It’s a term that describes the process used to ensure your web page has a high ranking in a web search engine’s organic search results. Organic search results are the unpaid results that appear because of their relevance to the search terms, rather than because of paid advertisements. The more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

The SEO process

In recent years, there has been a revolution in the field of SEO. Websites previously relied on using a variety of ‘tricks’ to achieve a high search engine ranking. But as Google becomes more sophisticated, it is more important to create a good site, and high quality content.

You can achieve this by concentrating on a number of guidelines when creating web pages:

  • Content: firstly, ensure there’s a clear structure and good use of relevant keywords. The keywords need to be included at strategic locations. This helps search engines to know the context and meaning of each page.
  • Link building: secondly, try and get as many backlinks (ie. incoming links to your webpages from other sites) as possible. A page with a lot of backlinks ranks higher on search engines, as it makes your content appear authoritative. Also make sure your page contains links to external websites, and other pages within your site or domain.
  • Technology: finally, make sure your website performs well. For example, in terms of pagespeed and responsive design.

The Yoast WordPress plugin lends a helping hand

For SEO to be effective, it needs to be an ongoing, consistent process. We use the Yoast WordPress plugin to manage all our page content. Yoast provides a continuous insight into how well a page has been optimized for Google – and other search engines. The plugin has been developed by a rapidly growing startup – Yoast. Their objective is to help people improve their websites. Alongside the Yoast WordPress plugin, they provide articles, newsletters, eBooks, and training.

Green means go!

Of course, adopting the Yoast WordPress plugin does not mean you automatically rank higher in search results. It’s a tool that helps you on your way. It helps you to appraise and organize your content more effectively. And by doing so, you will improve the search engine ranking of your site. The plugin mainly focuses on content-related aspects, providing you with immediate feedback on the quality of your content. Yoast employs color-coded icons that help you check how your page scores for a particular factor. A red dot means you still need to make some improvements. Orange means there’s still room for improvement. And green means go – the page will have a good SEO score.

Yoast SEO plugin | Yoast WordPress plugin

Your specified keyword or key phrase is the basis of the SEO check. The Yoast plugin looks to see if you have used the keyword on the website before. Yoast also checks how often the keyword is used in the text. Just as importantly, you should include the keyword in each part of the page, such as the page title. And you will ideally repeat the keyword in one or more sub headings. Finally, the images you use should also include the keyword as an attribute.

The Yoast plugin evaluates your page using a number of other factors as well. For example, the number of words you use in the content is important – a minimum of 300 words is the optimum. Yoast looks too at whether you have included enough links in the text. The URL slug and the Meta description are also evaluated. The Yoast plugin helps you take all these aspects into account. Once all the lights are on green your content has been SEO-proofed, so you can achieve optimum results.

Let BSL help improve your website!

BSL has skilled and experienced personnel to do this for you! If you would like BSL to improve your website, we would love to hear from you to discuss the possibilities. Just get in touch!

Pulse – enhanced user experience and embedded AI

Pulse – enhanced user experience and embedded AI

Pulse just got better! Our latest Pulse release, developed for PricewaterhouseCoopers (PwC) by BSL, leverages cutting-edge Azure AI technology. It introduces new AI-based features such as translation, summarisation, and sentiment analysis. We’ve also redesigned the user interface for an improved user experience.

Progressive Web Apps in EU undermined by Apple?

Progressive Web Apps in EU undermined by Apple?

If you aren’t familiar with mobile app development, you may not know that Apple has recently thrown a rather large spanner into the iOS ecosystem. Since the early betas of iOS 17.4 were made available, developers noted that so-called “Progressive Web Apps” (PWAs) were no longer functional in the EU. Our blog explains more.

The role of AI in Business Intelligence for multinationals

The role of AI in Business Intelligence for multinationals

BSL delivers Business Intelligence solutions to multinational organisations, integrating content from thousands of publications worldwide and delivering daily themed news alerts and briefings to business users. Recently, we’ve introduced AI technologies to these services, and our latest blog post highlights some of the benefits.

Whiteboards and the Canon of the Netherlands app

Whiteboards and the Canon of the Netherlands app

Recently, a digital whiteboard supplier called CTOUCH reached out to BSL, requesting permission to include the Canon of the Netherlands app in their store for use on their digital whiteboards in classrooms. We liked the idea and recently created a special version of our app designed specifically for the big screen.

Google Looker Studio: Making sense of big data

Google Looker Studio: Making sense of big data

In today’s fast-paced world, making quick and well-informed decisions is crucial. Google Looker Studio is a free tool that can give you a significant advantage. It can help you transform your vast amount of Analytics data into informative, easy-to-read dashboards and reports that are completely customizable.

Let BSL take care of your website maintenance updates

Let BSL take care of your website maintenance updates

We understand the importance of regular website maintenance updates for WordPress and Drupal. Hackers sometimes target popular open-source products, so keeping your CMS and any plugins up-to-date is essential. Trust BSL to keep your website up-to-date and secure while you focus on crafting persuasive content for your audience.

BSL Summer event on the water

BSL Summer event on the water

It was time for our annual summer event with the whole company. This year, Diana arranged a boat trip in a salon boat along the Vecht towards Loenen and Vreeland. After the boat trip, the summer event continued in the restaurant of Bistrotel ‘t Amsterdammertje, where everyone enjoyed a delicious dinner.

Adobe Firefly and Photoshop Beta with generative fill

Adobe Firefly and Photoshop Beta with generative fill

After the success of ChatGPT and Midjourney AI – both already in use at BSL – Adobe didn’t want to be left behind and made public their Beta releases of Adobe Firefly and Photoshop AI. With the arrival of the Adobe Betas, we’ve turned our attention to the new kids on the block, comparing them with Midjourney.

Midjourney prompts – Describing your perfect image

Midjourney prompts – Describing your perfect image

In an earlier blog, we introduced Midjourney as a tool we use within BSL when designing websites and banners for blogs. To direct Midjourney to create the image you have in mind, you need to write a prompt describing the image. This new blog discusses Midjourney prompts and some of the commands and parameters you can use.

Drupal 9 development using Tailwind CSS

Drupal 9 development using Tailwind CSS

Using Drupal, BSL has developed an extensive Intranet site to which we all have access. We’re developing a new version of the site, and in this blog, one of our developers talks about some of the tools we are using, including Twig templates, the Entity and Form APIs and Tailwind CSS.

Midjourney AI – Turning your ideas into images

Midjourney AI – Turning your ideas into images

Over the past few weeks, BSL has been exploring the many possibilities offered by Artificial Intelligence. This latest blog describes the use of Midjourney AI, a web service that generates images based on natural language descriptions (“prompts”). The results are impressive. Read our blog to find out more.

The benefits of long-term partnerships

The benefits of long-term partnerships

NBD Biblion offers personalised book and media title recommendations to schools and libraries, and supplies their clients with the titles they select. BSL has had a long-term partnership with NBD Biblion for more than twenty years, delivering development teams, technical advice, and support.

ChatGPT for business information analysis

ChatGPT for business information analysis

After the initial enthusiastic response to the introduction of ChatGPT and AI, attention switched to the unreliability of many ChatGPT answers. However, using Azure OpenAI (ChatGPT) and Cognitive Search with reliable data, we can deliver reliable, high-quality business information in response to natural language queries.

Browser engine wars – Part 2 – The impact of Apple’s iOS monopoly

Browser engine wars – Part 2 – The impact of Apple’s iOS monopoly

The Apple iOS monopoly means that every app on iOS – including browsers from Apple’s competitors – must use WebKit to display web content. While it’s not uncommon for browser developers to use a third-party engine, they can usually control which engine features they use in their browser and – if needed – add custom features.

Browser engine wars – Part 1 – How did we get here?

Browser engine wars – Part 1 – How did we get here?

The Register recently reported that Google is working on an iOS version of Chromium. A few days later, a second article claimed that Mozilla is working on an iOS version of Gecko, Firefox’s browser engine. Both reports suggest that the Apple browser engine on iOS, WebKit, is in danger of losing its monopoly.

Donation on behalf of earthquake victims in Turkey and Syria

Donation on behalf of earthquake victims in Turkey and Syria

On Monday, 6 February, several powerful earthquakes and aftershocks hit Turkey and Syria. This disaster affects as many as 23 million people, including many who are already in desperate need due to the conflict in Syria. If possible, please join us in making a donation on the Giro555 website.

WordPress and page-builders such as Divi and Elementor

WordPress and page-builders such as Divi and Elementor

For building websites on behalf of clients, we often use WordPress together with page-builders, making it easy to prototype and develop modern, responsive websites. With page-builders such as Divi and Elementor, you can easily and quickly design and build pages to match almost any design.

2022 and the Bright Side of Life

2022 and the Bright Side of Life

Taking the time to reflect regularly on the things we are grateful for at the Bright Side can help shift our perspective to focus on the positive aspects of our work. So, here are the things for which I’m grateful in 2022.

SEO benefits, and the power of good-quality content

SEO benefits, and the power of good-quality content

Many business owners still think their websites are merely visiting cards. Their “go-to” expression is: “our clients/audience already know where to find us…”. This may be true, but optimizing your website will reach new clients and audiences.

New Keylane Careers website

New Keylane Careers website

Keylane asked BSL to help design and build a new Careers website. The main aim is to increase the number of visitors by improving the organic search performance. To achieve this, we’re introducing a new design and adding blogs.

Cloud provider migration: What are the benefits?

Cloud provider migration: What are the benefits?

The focus of Cloud computing is to improve the efficiency of IT services. By choosing a cloud-based solution, organisations can stay up-to-date with technology innovations and benefit from higher scalability, lower expenses, and enhanced security.

A new website for BoekWijzer

A new website for BoekWijzer

We’ve completely revamped the BoekWijzer website! The website was built to support the BoekWijzer app, the mobile guide to the world of Dutch literature. Using the app, you can quickly and easily stay up to date with the latest literary news.

New developer / web designer at BSL

New developer / web designer at BSL

If you have any questions about your website or web design in general, then Patrick van Bennekom is ready to help you five days a week at BSL. Patrick helps to design and create websites and apps for our customers, including the design of logos and house styles to deliver a professional end product.

Migrating to the Cloud, benefits and opportunities

Migrating to the Cloud, benefits and opportunities

Several of our clients are migrating to the Cloud, and some that aren’t yet ready for this step are reviewing their legacy systems, intending to migrate to the Cloud in the future. We’ve recently completed two migrations on behalf of multinationals, and our experience has taught us that a direct approach (simply redeploying existing databases and applications on virtual machines) is not always the best route…

Beleev: Controlled Multisensory Environments

Beleev: Controlled Multisensory Environments

Perhaps you have never heard of snoezelen, a Dutch term that describes controlled multisensory environments (MSE) that stimulate various senses within a custom environment – a so-called “Snoezel” room. On behalf of St. John the Baptist special education school in Kerkrade, we’ve created custom software to create and manage so-called “Snoezel” rooms, controlling, lights, audio, switches and a video projector.

Goodbye 2021 and COVID-19 lockdowns – It’s time to look back

Goodbye 2021 and COVID-19 lockdowns – It’s time to look back

So who, in early 2020, thought that we’d still be operating under COVID-19 lockdown measures in January 2022? Luckily, my skill set has given me a better understanding of software development and technology than catering or hospitality. As director of an IT company, I’m happy to say that Bright Side of Life has taken to remote working as a fish to water. Let me tell you about our year.

Canon of the Netherlands apps now available in stores

Canon of the Netherlands apps now available in stores

The Dutch Canon of the Netherlands (2007) tells the story of how the Netherlands was formed. Using the Canon, BSL developed the popular EnToen Nu apps for iOS and Android a few years later. In 2020, the Canon was extensively revised, so we’ve completely rewritten the Canon apps, bringing them up-to-date, making them faster and even more fun to use. They’re now available in the app stores.

Integrating powerful AI search capabilities within apps and web-services

Integrating powerful AI search capabilities within apps and web-services

Search technology is continually evolving, so we’re always ready to adopt new technologies to meet specific client needs. This blog outlines our recent experiences with Azure Cognitive Search and Cognitive Search AI services – classifying thousands of new documents each day, delivering customised briefings to subscribers. Using Machine Learning and AI we can create intelligent search prototypes in just a few weeks.

Canon of the Netherlands apps coming soon!

Canon of the Netherlands apps coming soon!

The Committee on the Development of the Dutch Canon developed the Canon of the Netherlands in 2007. BSL developed the EnToen app a few years later, and since its launch in 2013, it has been a top-rated school app. In 2020, a new Canon Committee updated the Canon. We’re now busy working on new Canon Apps, with a modern look, and using the latest technical know-how.

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