It’s great to see that a project on which our engineers have worked is such a success! The new responsive vrouw.nl website attracted more than half a million unique visitors during the first month, with nearly 80% using the site on mobile devices!
The vrouw.nl digital platform aims to be the platform for the modern 30-55 year-old Dutch woman: with real-life stories that deal with topical issues. Exciting, contemporary articles from experts and regular contributors to Vrouw magazine. Videos about cooking, education and lifestyle can be found on the vrouw.nl website alongside cutting-edge interviews, articles about health, relationships and psychology, and opinion blogs.
More than 500,000 unique visitors have already visited the beta version of the new platform during the first month alone, and feedback from a test panel of 900 women has been overwhelmingly positive. The new Vrouw.nl is a responsive web site where 57% of users visit the site using their mobile, 20% via a tablet and 23% via their desktop. Two of our Drupal specialists worked onsite on this modern, high-performance web site development, creating back-end links to the Mediahuis (formerly TMG) databases and editorial / marketing systems. They also helped with the design, making it accessible from almost any type of device.
Vrouw recently rolled out a marketing campaign to attract a new audience, as well as targeting their current readership. The hashtag #ikbenvrouw (“I Am Woman”) is used to accompany strong feminine statements online. Via social media, radio, TV, print and outdoor channels, Vrouw‘s objective is to encourage as many Dutch women as possible to discover their new site.
Vrouw‘s target group is also involved in the campaign. After they’ve been posted on social media sites, their quotes are included on the vrouw.nl site too. A second interactive campaign was started in January, aimed at media consultants and advertisers.
If you’d like to find out how our expertise can help you, then get in touch with the Bright Side of Life to learn more about our Drupal skills, responsive design front-ends / high performance back-end web services and much more besides…